What is Sencha and why our Imperial Jade is the best
- Nicole Lam
- Oct 18, 2024
- 2 min read
Updated: Nov 7, 2024

Sencha is a type of green tea made from tea leaves that are steamed, rolled and dried. It is the most popular green tea in Japan, and it's also one of the most diverse tea categories.
If you think all green teas are created equal, then it’s time to meet our Imperial Jade: a sencha that stands out among all varieties. Here are 3 reasons why you’ll want to make it your go-to brew!
Grown in a paradise like no other
Our Imperial Jade sencha is grown on a single estate in Japan blessed with rich, fertile soil, providing the perfect conditions for tea cultivation. This approach ensures that the plants are nurtured in uniform conditions, leading to higher quality leaves and a more reliable flavor profile with each harvest. Plus, the unique terroir adds unparalleled depth of flavor, making each cup a delightful experience.
The art of deep steaming
What sets our Imperial Jade apart is the meticulous deep steaming process it undergoes. This technique preserves the tea’s vibrant green color and enhances its natural sweetness. The result? A cup that truly dances on your palate; balancing umami, sweetness, bitterness, and gentle astringency.
A fragrance that truly captivates
Unlike other senchas which can sometimes be flat, our Imperial Jade features tender, verdant leaves that release a distinct aroma -- a fusion of sweetness and earthy notes reminiscent of matcha. If you’ve ever imagined washing your face with ceremonial-grade matcha and manuka honey (not that anyone really does), you’ll grasp the heavenly intensity of this sencha. It’s a fragrance that invites you to pause, inhale deeply and savour the moment.

Why settle for ordinary?
With Imperial Jade, you’re not just enjoying a cup of tea. You’re embarking on a journey through Japan’s rich tea heritage. To me, brewing this tea is more than a ritual. It’s an experience that engages all your senses.
So, if you’re ready to join me and elevate your tea game, try our Imperial Jade -- the finest sencha -- and discover a world of flavor that awaits in each beautiful leaf!
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